TRADITIONAL
Preserving the essence and secrets of making Vietnamese sausage (giò chả) from the centuries-old traditional Ước Lễ village.
Duc Binh Pork Sausage - The finest pork sausage from Uoc Le traditional village.
Duc Binh Pork Sausage is a traditional pork sausage brand built on the skills of Nguyen Duc Binh since 1982 – a long-time artisan from Uoc Le village, famous for its pork sausage making tradition for hundreds of years.
Drawing on years of accumulated experience in the craft, artisan Duc Binh has preserved and developed the traditional sausage-making techniques of the village, creating products that embody the distinctive flavors of Hanoi cuisine.
Duc Binh Pork Sausage was created with the desire to preserve the essence of the traditional craft while bringing the village's specialty to more customers across the country.
CORE VALUES
QUALITY
We select only the freshest meat every day, use a clean production process, and say no to harmful additives.
REPUTATION
We are committed to providing the highest level of customer satisfaction and prioritizing trustworthiness in all our dealings with customers.
THE STORY OF WORKING IN THE PROFESSION
2002
With the world's largest Banh Chung (Vietnamese sticky rice cake) weighing 1.4 tons, certified by Guyness, artisan Nguyen Duc Binh, originally a mechanical engineer, designed and created this giant Banh Chung pot, bringing it to the attention of the people of Uoc Le village worldwide. It was sponsored by Coca-Cola and attracted numerous international media outlets.
2003
Continuing his journey to promote the traditional craft village brand, artisan Nguyen Duc Binh and the villagers created the largest cinnamon sausage roll in Vietnam, measuring 4 meters in length and weighing 180 kg.
2004
A documentary about the traditional craft of making Vietnamese sausage and sticky rice cakes in Uoc Le village, featuring the family of artisan Nguyen Duc Binh.
2014
A report by the mainstream newspaper Vnexpress about artisan Nguyen Duc Binh and his traditional pork sausage making craft.
https://video.vnexpress.net/thoi-su/bi-quyet-lam-gio-cha-uoc-le-2946408.html?_gl=1*17p29jw*_gcl_au*MTIwMjY3MjA3OC4xNzczNjcyMDA5
2020
The traditional Ước Lễ village makes pork sausage by hand using a stone mortar.
2025
This report shares insights into the culinary traditions of Hanoi's pork sausage, preserving a cherished aspect of Vietnamese culture.
2026
Expanding scale and standardizing factory processes according to ISO 22000:2018 standards to meet the growing needs of customers nationwide, industrial kitchens, and restaurant chains.
Duc Binh's commitment
PRESERVING THE FULL FLAVOR - LASTING TRUST
Each piece of Vietnamese sausage is not just a dish, but a part of Vietnamese culinary culture. We are committed to ensuring our products are always safe, transparent, and of consistent quality.
